The Secret to Better Email Newsletters: Deadweight

Part 2: Deadweight (This post is the second in a series on email newsletter best practices. To read Part 1, click here.) How come I have a big email subscriber list but not many active emails? A recent article from Direct Marketing News discussed some common email list building myths. One myth in particular – that “bigger is better” — is pervasive in all areas of society. We’re here to debunk that myth for email subscriber lists. In the world of email marketing service providers, we see two basic packages offered to potential clients. The first package charges clients based on the number of emails they send each month. The second charges a monthly flat fee based on the number of subscribers in the list. Each package type has its strengths, and we aren’t here to tell you which type works best for your brand or your budget. However, no matter which service provider or tool you choose, make sure you use it to the fullest. So, while a big list can be useful, plenty of factors can make it […]